We use attribution to understand and better measure user's action resulting from our ads, in a specific period of time frame. Attribution measurement helps to understated user's engagement with your app following their interaction on Appnext ads.
We believe that when you use attribution data, you are able to make better decisions for your campaigns and to increase your performance.
In Appnext, we apply a 7-days click attribution window and a 24h impression attribution window, both considered as industry standards.
Appnext is aligned with the industry's recommended* attribution windows:
| Appnext | Vungle | AdColony | Chartboost | Applovin | Unity Ads | StartApp | ||
| Click | 7 Days after a Click | 28 Days after a Click | 14 Days after a Click | 7 Days after a Click | 21 Days after a click | 7 Days after a Click | 7 Days after a Click |
7 Days after a Click |
|
View |
1 day after a View | 1 Day after a View | N/A | 2 Days after a view | 3 Days after a view | 1 Day after a View |
1 Day after a view (3rd party tracking) 72 Hours for a Video View (S2S) |
1 Day after a View |
* Please note that these are recommended settings that can be changed.