Since we launched our new campaigns types and targeting possibilities, you might have experienced a slight increase with CPI bid rates.
We wanted to let you know that we changed our bid logic to allow you, our advertisers, to enjoy more accurate targeting and get the users you want.
A broad targeting might actually decrease your CPI bid, but would probably also attract more generic users.
We highly recommend you to target using our new targeting options. Please keep in mind that bids can increase when you choose to use these targeting options:
- Device targeting
- OS targeting
- Geo and/or City targeting
- Specific Places**
- Specific Moments**
** Targeting for these options would be on a CPC-based bid