Since we launched our new campaigns types and targeting possibilities, you might experienced a slight increase with CPI bid rates.
We wanted to let you know that we changed our bid logic, to allow you, our advertisers to enjoy more accurate targeting and get the users you want.
A broad targeting might actually decrease your CPI bid, but would probably also attract more generic users.
We highly recommend you to target using our new targeting option, so please keep in mind that bids can increase when you choose to use these targeting options:
- Device targeting
- OS targeting
- Geo and/or City targeting
- Specific Places**
- Specific moments**
** Targeting for these options would be on CPC based bid