As an advertiser and an app developer, it has become much harder to acquire new users for your app, forcing you to think of new ways to drive more revenue rather than just installs alone.
For that reason, getting users to engage with your app and actually use it, rather than just install it, has become top priority for many advertisers. A loyal user’s value has increased because a loyal user has a higher potential to perform an in-app engagement and affect your apps’ performance.
This is exactly why we created our Re-Engagement ads. Simple and easy to setup with no ID’s needed makes our Re-Engagement easy to use and fast to create. These ads are designed to drive users back to your app, and remind them that your app is there to help them make their day better, each app in its own way.
You can use Deep Links to drive your users to a specific page in your app, making it a great way to see return on advertising spending. We have seen great results with our advertisers that use deep links,with high conversion to payment at a relatively low cost.
You can also create a dedicated Call-To-Action button to attract your users to a specific action, and encourage them to use your app over and over again.
Keep in mind that in Re-Engagement campaigns there are no install barriers, so 20% conversions from click to purchase is not uncommon.
Re-Engagement dedicated campaigns are a great way to attract loyal users, a must for any advertiser; and a way to make every user count. Plus, with Appnext timeline technology, you can target your users in a specific Moment of their day, and catch them when they are most likely to interact with your app.
Go ahead and try a Re-Engagement campaign.
For additional information about re-engagement campaign setup follow this link, or contact us at firstname.lastname@example.org