With Appnext you can track and measure post install events that go beyond clicks and installs.
Post-Install evens can include in-app purchases, engagement, registration, purchase. There are no restrictions with what you can track in your app.
What are post-install Events? In order to measure the quality of your acquired users, you can pass Appnext unlimited events from your app.
Post-Install data will then be displayed in the Appnext platform next to each campaign in the "Manage Campaign" window and next to each publisher app
How Can you set-up Post-Install Analytics in Appnext:
- Setup post-installs event reporting with your tracking company (App -> 3rd party tracking).
- Setup a postback to Appnext for each of the post-installs events (3rd party tracking -> Appnext).
Appnext has now released a new way to count Post-Install Events:
The Former Way: Post events shown on the campaign reports used to be the aggregated count of post events reported during the time frame defined in the date filter.
The Current Way:are calculated according cohort factor of the app install date of the install that generated the events