What does it cost to use Appnext?

The Appnext platform operates on a CPI (cost-per-install) & CPC (cost-per-click), RTB basis. It means that app advertisers determine the CPI/CPC rates they are willing to pay, for certain regions and publishers. The Appnext optimization algorithm then takes care of finding the optimal publisher-advertiser match, to deliver top results for both parties.

Appnext services are provided on a revenue-sharing basis, with no flat fees applied. Appnext retains 30% of the CPI/CPC rate submitted by the advertiser and transfers 70% to the qualified publishers by the end of the month.