Installs are reported by the advertiser to our server in 3 ways:
- Appnext Tracking SDK – implemented on the advertisers app.
- 3rd party Tracking solution – such as Appsflyer, Tune, etc, which Appnext is fully integrated with. Appnext has an integration in place with most tracking solutions in the industry.
- S2S integration – The advertiser server itself reports the install to Appnext servers.
In any case, an install is reported only when the user opened the installed app for the first time.