How can I increase my eCPM and overall performance?

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First, one needs to differentiate between the eCPMs of each segment – eCPM per placement per geo – you can see all this data on the “reports” section.
Once you understand which placement / geo is pulling your eCPM down, you have the option to increase the min eCPM and stop serving the low performing campaigns.
Increasing the min eCPM can be done on the “advanced settings” section inside the apps.

You also have the option to exclude low performing categories from serving on your inventory.

  • We advise to start using the above options only after you acquire enough data of our demand.
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