Appnext is a CPI (Click Per Install) based platform, therefore we pay our publishers once their users install our app ads.
Appnext’s self-serve enables advertisers to add their apps and create several campaigns that target all of Appnext’s publishers or set a direct CPI bid for specific publisher’s apps.
The advertiser places bids based on several categories.
Every install has a different bid to it, which depends on:
- GEO (Country);
- Platform (IOS\Android);
- IOS device type (iPad, iPhone)
- Placement (Location of the ad format within the app or site);
- Your DAU (Daily Active Users) or the volume you can generate;
- Quality of traffic.
The best thing about Appnext's platform is that if you have great quality of users, your CPI bid can double and even triple itself very quickly.
Please contact Appnext support team, should you have any questions or need assistance.