Appnext is a CPI (Click Per Install) based platform, therefore we pay our publishers once their users install our app ads.
Appnext’s self-serve enables advertisers to add their apps and create several campaigns that target all of Appnext’s publishers or set a direct CPI bid for specific publisher’s apps.
The advertiser places bids based on several categories.
Every install has a different bid to it, which depends on:
- GEO (Country);
- Placement (Location of the ad format within the app or site).
- Your DAU (Daily Active Users) or the volume you can generate.
- Quality of traffic.
You will have the option to set a minimum eCPM/CPI bid and ensure the spend will meet your standards.
Optimizing the performance on your end will get our advertisers to bid higher on your placements.
Please contact Appnext support team, should you have any questions or need assistance.