Appnext is a CPI (Click Per Install) based platform, therefore we pay our publishers once their users install our app ads.
Appnext’s self-serve enables advertisers to add their apps and create several campaigns that target all of Appnext’s publishers or set a direct CPI bid for specific publisher’s apps.
The advertiser places bids based on several categories.
Every install has a different bid to it, which depends on:
- GEO (Country);
- Placement (Location of the ad format within the app or site).
- Your DAU (Daily Active Users) or the volume you can generate.
- Quality of traffic.
- You will have the option to set a minimum eCPM/CPI bid and ensure the spend will meet your standards.
- Optimizing the performance on your end will get our advertisers to bid higher on your placements.
Please contact Appnext support team, should you have any questions or need assistance.