Appnext platform support various ways to target the users you want to reach.
You can target Countries, Cities, OS versions, Devices, Specific publishers and Apps.
* Please keep in mind that by narrowing down your targeted users you lower your traffic potential.
By using location targeting, you can target your campaign to all countries, or pick a specific country. You can do so by start typing the country you wish to target and pick it from the drop-down list
You can also target cities to include or exclude from your campaign
** Please note that users' behavior may change according to their country, so it is recommended to create a dedicated campaign for each country (in case you target several).
By using OS Versions targeting, you can target your campaign to all supported versions by using the 'Minimum version to target' option, or target specific versions determine by your app requirements.
To target all supported versions, pick your wanted minimum version from the drop-down menu, or leave it as is
To target specific versions, manually select your desired versions
** Please note that limiting OS versions will narrow down your targeting.
By using Devices targeting, you can target your campaign to all supported devices, or select wanted devices
Publishers and Apps:
While a 'Network' campaign is a must for every CPI campaign to explore our publishers, you can optimize your performance by targeting specific publishers and apps of your choice by creating a dedicated 'Direct Buy' campaign. You can do so by selecting the publishers or apps you want to target
** Your starting point should be - Creating a broad Network campaign to get traffic and after a few days start a Direct Buy dedicated campaigns.
** Also, focusing on a specific publisher and app requires a higher CPI bid