At Appnext, we support the following campaign types:
- User Acquisition
- Re-engagement
In this article, we will review user acquisition and re-engagement campaign types to ensure you have all the relevant information regarding campaign setup and targeting capabilities.
- Let’s start by clicking “Create Campaign” under the Campaigns tab.
- Pick the app you wish to promote and type in Campaign name.
- Define the campaign goal:
- either User Acquisition
- or a Re-engage existing users
5. Choose the relevant placement. The default campaign placement is “all placements”, you can easily switch to a Direct-buy campaign, if you are interested in bidding directly for a specific publisher or app.
In the Custom Audience section, you will be able to define a list of included or excluded users for the campaign.
- Devices - Choose the device type you would like to target. You can choose a phone, a tablet, or both.
- OS version - pick a minimum version supported by your app, or select a specific one, for the optimal fit
- Location - You can target your users by specific continent, country, state, or city. Keep in mind that you can also exclude certain locations for any campaign.
Bidding options -
Appnext provides CPC,CPI and CPM bidding options depending on campaign goals, and the targeting setup that we defined earlier. Re-Engagement campaigns are available in CPC model only. If you’re interested exclusively in User Acquisition, you’ll be able to use either the CPI,CPC or CPM bidding models.
*Please note that CPM model is available only through direct buy option.
Bid -
Set the desired bid for your campaign. Keep in mind that it has to be competitive to reach the widest audience possible.
Campaign Budget -
Type in your daily campaign budget target.
Now move next to the Creatives.
Name your creative in a way that will make it easier for you to recognize.
Choose Call-To-Action text from our list to attract new users, or text to attract existing users, depending on your campaign goal. We will pull your apps’ creative assets from the store, but you can always change them by uploading new ones.
Click on Next
Tracking -
If you want to run a UA only, CPI campaign, you will need to update your Tracking link and your impressions URL. Both are mandatory.
If you want to run a UA only, CPC campaign, you will need to update your Tracking link. The Impressions URL is optional.
For Re-Engagement Campaigns, using CPC your Tracking link is also mandatory. Updating the Deep link URL and the Impression URL is optional.
Once you’ve completed all of these steps - Campaign, Tracking and Creative assets setup - you are ready to go.
Feel free to ask any questions, reaching out to our customer success and support teams. We’ll be happy to help, and will be available at support@appnext.com