Ability to run the campaign on specific event date without going to the platform again
For example: advertisers that sometime would like to run the campaign on specific events like Singles' Day or other promotions.
You can find the scheduler above the bidding section in the new or edit campaign page (currently only for ongoing campaigns )
Start Date - First you need to choose the start date and hour - Times are in your local time, If the campaign targets geo in another time zone you need to adjust the times (if you are in GMT+3 and the campaign targets geo in GMT+5 add two hours).
End date (optional) - You can also choose end date, if you don't choose end date the campaign can run until the budget will end or someone will pause this campaign.
After you save the campaign you will need to activate the campaign using a the new "play with clock" button
Change settings:
-
If the campaign was not activated yet - you will be able to change the start date, and the end date.
-
If the campaign started - follow the table bellow:
|
|
Start Date |
End Date |
|
|
Scenario 1 |
Start date after current date |
End date before current date |
Can change only the end date |
|
Scenario 2 |
Start date before current date |
End date before current date Or no end date |
Can change start and end date |
|
Scenario 3 |
Start date after current date |
End date after current date |
Only Duplicate |
For example, if the scheduled campaign ended already, you will have to duplicate the campaign if you want to run it again.